Kim Bolinder founded VertiSource HR on service. Call, and a real person who knows your account picks up. That was the standard in 2007, and it's still the bar we hire to today.
We picked a lane early and stayed in it. A full-service PEO for U.S. employers, with a specialist on every account. We don't do software-only self-serve. We don't run offshore call centers. We run payroll, benefits, workers' comp, compliance, and HR, and every client gets a specialist who knows their business.
Along the way we added a bookkeeping and tax arm through our Axiom team, brought on ZayZoon for on-demand pay so hourly workforces could access earned wages without the fees, and became an IIG-affiliated insurance broker so our clients could shop commercial coverage without a second relationship to manage.
We grew into a cross-functional specialist team, two offices, and payroll and tax coverage in all 50 states, and kept the caseload discipline that lets us still pick up on the first ring. That attention is the product. Everything else is support.